For small business owners
Always Know What’s Next
Nov 20 on Zoom · Dec 7 in person
From $197See dates
Hey there, Fort Collins!Stuck happens.
Stuck happens.
Systems set you free.
I'm Nick Armstrong, a Fort Collins marketing strategist and systems business coach. I also helped build Fort Collins Comic Con, Founded in FoCo, and FoCo Book Fest into a nonprofit engine with over $1M a year in local economic impact.
Want to build systems and teams to do your best work? Let's go.
or browse the classes →
Nick Armstrong, Geek-in-ChiefBuilt & hosted
NewLive workshops, Fort Collins or Zoom
Walk into Q1 knowing what’s next.
Two hands-on workshops where you build an AI dashboard on your own work, then the habit that keeps it running. One for small business owners, one for nonprofit leaders.
Rather have me build it? Done-with-you builds start at $2,500
For nonprofit leaders
Know Who’s Next in Your Pipeline
Nov 18 on Zoom · Dec 4 in person
From $197See dates
17 years
of hands-on marketing strategy, small business systems, and nonprofit leadership
Top 50
BizWest Most Influential Business Leaders, 2024
$200K
in revenue (and counting) from one product launch strategy for a client
$60K
in client operational debt retired over 3 months, returning them to profitability
Businesses & nonprofits I've worked with
…and many, many more.
Ready for some clarity?
Nobody does great work alone. Let's learn together.
Marketing strategy
A plan to combat the noise
Positioning, messaging, and campaigns co-created with you for your business, not whatever an influencer sold you during your 11pm doomscroll.
Explore co-created strategyCoaching
Asking the right questions
1:1 and group coaching for owners and leaders who have accidentally become human hat racks.
Explore systems coachingSteal this
New skills in an afternoon
Self-paced courses on business fundamentals you didn't have the time to learn while you were building. No worries, I take great notes. Freebie class included to get you started.
Explore the classesNeed more time to think?
No weird tricks. Just data-driven exploration of marketing strategy and systems design.
Systems & Scale
You’re Doing It Wrong
When I say “Dawn dish soap”, what’s the first thing that comes to mind? Why? The answer requires a fast…
October 14, 2026
Systems & Scale
Community is a System (how to build a customer base from scratch)
TL;DR Version: It's been a hot minute since I wrote a blog post this long, so here's a handy-dandy guide…
August 13, 2026
Marketing Strategy
Two Questions To Grow Your Business
If you're a service-based business owner, there are likely two things you are not asking for, costing you marketing visibility…
May 11, 2026What clients say
After our 1st meeting I had achievable, actionable items to address what had made me overwhelmed and stuck in a manageable way. In a matter of a few months I went from not being able to fill our Fort Collins office in 2 years of trying to figure out the difference in FoCo vs. Loveland markets, to our entire practice being completely full! As a neurodiverse individual, I cannot recommend Nick's affirming approach enough, we were able to address the entire marketing process in a way that worked perfectly for me and my practice!
Nick Armstrong is a marketer's marketer. When confronted with a tough challenge, I'll often think, 'this is a problem for Nick Armstrong,' and give him a call. Throughout multiple roles over many years, I've found Nick to be helpful, practical, knowledgeable, and loyal.
Get the latest in your inbox
One useful email, every other week. No drip sequence, no six-part nurture funnel.
Ready to stop guessing?
Thirty minutes, free, no pitch deck.
Worst case, you leave with a clearer head.
