Fort Collins, Colorado
Stuck Happens.
Systems set you free.
I'm Nick Armstrong, the Geek-in-Chief who helped build Fort Collins Comic Con, Founded in FoCo, and the FoCo Book Fest into a $1M nonprofit economic engine for Northern Colorado.
Want to build systems and teams to do your best work? Let's go.
Nick Armstrong, Geek-in-Chief
17 years
of hands-on marketing strategy, small business systems, and nonprofit leadership expertise
Top 50
BizWest Most Influential Business Leaders, 2024.
$200K
....and counting... revenue from a single product launch strategy for a client
$60K
... of operational debt retired in 3 months for a client to return them to profitability
Let's work toward a world where nobody does great work alone.
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Ready for some clarity?
Pick the one that meets you where you are,
not where a guru says you should be.
not where a guru says you should be.
Marketing Strategy
A plan to combat the noise
Positioning, messaging, and campaigns co-created with you for your business, not whatever an influencer sold you during your 11pm doomscroll.
Coaching
Asking the right questions
1:1 and group coaching for owners and leaders who have accidentally become human hat racks.
Steal This
Steal my homework
Self-paced courses on business fundamentals you didn't have the time to learn while you were building. No worries, I take great notes. Freebie class included to get you started.
Need more time to think?
Read the blog →Steal My Strategy
Community is a system (how to build a customer base from scratch)
Seven specific systems separate communities that last from the ones that fizzle by month four.
Aug 13, 2026
Marketing 101
Two questions to grow your business
There are two things you're almost certainly not asking for, and both of them cost you money.
May 11, 2026
Business Life
What's keeping you up at night?
Sixty percent of owners and nonprofit leaders name the same two things. Sound familiar?
Apr 14, 2026
You already have what it takes.
My job is helping you prove it to yourself.
My job is helping you prove it to yourself.
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Ready to stop guessing?
Ninety minutes, free, no pitch deck.
Worst case, you leave with a clearer head.
Worst case, you leave with a clearer head.