Marketing strategy
A plan to combat the noise
Positioning, messaging, and campaigns co-created with you for your business, not whatever an influencer sold you during your 11pm doomscroll.
Explore co-created strategyHey there, Fort Collins!Stuck happens.
Stuck happens.
Systems set you free.
I'm Nick Armstrong, a Fort Collins marketing strategist and systems business coach. I also helped build Fort Collins Comic Con, Founded in FoCo, and FoCo Book Fest into a nonprofit engine with over $1M a year in local economic impact.
Want to build systems and teams to do your best work? Let's go.
or browse the classes →
Nick Armstrong, Geek-in-ChiefBuilt & hosted
17 years
of hands-on marketing strategy, small business systems, and nonprofit leadership
Top 50
BizWest Most Influential Business Leaders, 2024
$200K
in revenue (and counting) from one product launch strategy for a client
$60K
in client operational debt retired over 3 months, returning them to profitability
Businesses & nonprofits I've worked with
…and many, many more.
Ready for some clarity?
Nobody does great work alone. Let's learn together.
Coaching
Asking the right questions
1:1 and group coaching for owners and leaders who have accidentally become human hat racks.
Explore systems coachingSteal this
New skills in an afternoon
Self-paced courses on business fundamentals you didn't have the time to learn while you were building. No worries, I take great notes. Freebie class included to get you started.
Explore the classesNeed more time to think?
No weird tricks. Just data-driven exploration of marketing strategy and systems design.
Systems & Scale
You’re Doing It Wrong
When I say “Dawn dish soap”, what’s the first thing that comes to mind? Why? The answer requires a fast…
October 14, 2026
Systems & Scale
Community is a System (how to build a customer base from scratch)
TL;DR Version: It's been a hot minute since I wrote a blog post this long, so here's a handy-dandy guide…
August 13, 2026
Marketing Strategy
Two Questions To Grow Your Business
If you're a service-based business owner, there are likely two things you are not asking for, costing you marketing visibility…
May 11, 2026What clients say
After our 1st meeting I had achievable, actionable items to address what had made me overwhelmed and stuck in a manageable way. In a matter of a few months I went from not being able to fill our Fort Collins office in 2 years of trying to figure out the difference in FoCo vs. Loveland markets, to our entire practice being completely full! As a neurodiverse individual, I cannot recommend Nick's affirming approach enough, we were able to address the entire marketing process in a way that worked perfectly for me and my practice!
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Thirty minutes, free, no pitch deck.
Worst case, you leave with a clearer head.
