Fort Collins, Colorado
Stuck Happens.
Systems set you free.
I'm Nick Armstrong, the Geek-in-Chief who helped build Fort Collins Comic Con, Founded in FoCo, and the FoCo Book Fest into a $1M nonprofit economic engine for Northern Colorado.
Want to build systems and teams to do your best work? Let's go.
Nick Armstrong, Geek-in-Chief
Built & hosted
17 years
of hands-on marketing strategy, small business systems, and nonprofit leadership expertise
Top 50
BizWest Most Influential Business Leaders, 2024.
$200K
....and counting... revenue from a single product launch strategy for a client
$60K
... of operational debt retired in 3 months for a client to return them to profitability
Businesses & Nonprofits I've Worked With
…and many, many more.
Ready for some clarity?
Pick the one that meets you where you are,
not where a guru says you should be.
not where a guru says you should be.
Marketing Strategy
A plan to combat the noise
Positioning, messaging, and campaigns co-created with you for your business, not whatever an influencer sold you during your 11pm doomscroll.
Coaching
Asking the right questions
1:1 and group coaching for owners and leaders who have accidentally become human hat racks.
Steal This
Steal my homework
Self-paced courses on business fundamentals you didn't have the time to learn while you were building. No worries, I take great notes. Freebie class included to get you started.
Systems & Scale
Community is a System (how to build a customer base from scratch)
TL;DR Version: It's been a hot minute since I wrote a blog post this long, so here's a handy-dandy guide…
August 13, 2026
Marketing Strategy
Two Questions To Grow Your Business
If you're a service-based business owner, there are likely two things you are not asking for, costing you marketing visibility…
May 11, 2026
Leadership & Headspace
What’s keeping you up at night?
I'm gonna share some stats with you and I wanna know if it sounds like you. And if it does,…
April 14, 2026
Let's work toward a world where nobody does great work alone.
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Ready to stop guessing?
Ninety minutes, free, no pitch deck.
Worst case, you leave with a clearer head.
Worst case, you leave with a clearer head.