I can already hear the rally-cry of the battle-worn managers: “Work is work. Show up, get paid, and go home. Quit yer bitchin’, Sally.”
What if Apple provided a fund to Best Buy to hire a ton of unemployed, not-yet-retired Baby Boomers to be PC experts? Reverse this situation and you have the Microsoft Store. A slew of Gen-Y’ers promoting Microsoft-based products and partner products to other Gen-Y’ers.