I Aim to Misbehave. It’s high time for a new kind of storytelling in business. I thought of myself for a long time as The Geek Superhero. The more I think about it, the more I realize I’m telling the stories of business superheroes every day. I’m going to dedicate my professional life to re-direct attention to the people and products that matter and away from the businesses that treat us poorly and waste our time. Color me a web marketing Robin Hood. All that’s left is to fight a pair of tights.