Interchangeable vs Irreplaceable

I have a quirk that pisses a lot of people off: I hate the phone. Unless you’re my wife, you may not get a call back – ever. Sometimes even clients I like will get the cold-shoulder. I used to have a 10-minute bullshit limit on phone calls, now I’ve totally banned unplanned phone calls. This is a quirk […]

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Marketing @Microsoft, Kimye, and Shark Tank: Context and Consistency

Context and consistency shape our perceptions, make or break markets, and subsequently shape our purchasing decisions. Don’t believe me? Follow me down this rabbit hole, if you would: Seemingly random idea #1: Microsoft’s marketing is drunk at the wheel Did no one vet Microsoft’s newest marketing campaign? No viewer testing, first? Sara Bareilles’ “Brave” happily […]

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